VideoControl
Trusted by industry-leading CPG brands
The world’s most iconic brands rely on Grip VideoControl
to repurpose and scale their video content across global markets.
The benefits of VideoControl
Solve the challenges of scaling and localizing video content—delays, high costs, agency reliance, duplicated efforts across markets, and operational inefficiencies—with an end-to-end content automation platform that delivers real results.
Reduced
time-to-market
Grip VideoControl cuts campaign deployment time by over 50%, empowering brands to swiftly adapt content to market changes and maintain responsiveness and relevance.
Scaled production
Effortlessly scale campaigns across channels by dynamically swapping products, models, and messaging to meet diverse market needs.
Consistent quality
Grip enforces your brand standards at every step, ensuring first-time-right rate up to 90% within the first year. The result? High-quality, consistent content across every platform, every time.
Operational efficiency
Automate costly edits and eliminate the need for reshoots, manual post-production, or reliance on agencies—delivering rapid, high-quality updates and adaptations at a fraction of the cost.
Internal autonomy
The self-service platform enables internal teams to manage content revisions autonomously, reducing reliance on external agencies and enhancing overall efficiency.
Brand control
VideoControl uses rule-based templates and digital twins powered by NVIDIA Omniverse to ensure all adaptatons maintain the same brand adherence as the original campaign.
Export broadcast-quality video
Outputs can be ordered in ProRes (HQ 422, HQ 444), with customizable bit rates (CBR or VBR CQ) and audio tracks that meet industry broadcast standards. With Grip, you get the channel-ready, high-impact content needed to maintain consistency and drive engagement across all touchpoints.
Ready to see how Grip automates video content updates?
Join us for a 30-minute, obligation-free e-coffee to explore how Grip VideoControl can repurpose existing content to eliminate costly reshoots, accelerate time-to-market, and cut costs.