The Digital Twin Factory

Looking to streamline content production? It all starts with high-quality digital twins that work everywhere. Our factory-optimized process can digitize product portfolios of any size, which means simplified workflows, lower costs, and content automation across every channel.

Superior-Quality Digital Twins at Scale

Our streamlined production process rapidly delivers high-quality, universally compatible digital twins, ensuring product fidelity, brand alignment, and effortless scalability.
WHY YOU SHOULD CHOOSE Grip

Why choose the Digital Twin Factory?

Faster lead times

Transform your lead times from three weeks to three days. Our Six Sigma optimized approach enables rapid production at scale, allowing you to respond swiftly to market demands and maintain a competitive edge.

Photorealistic precision

Grip captures every detail—from textures and geometry to lighting and color behavior, ensuring your assets are as impactful and true-to-life as the physical products they represent.

Significant savings

By using digital twins as your single source of truth, you can automate content production with Grip and eliminate expensive and time-consuming photo and video shoots, saving up to 80% on production costs.

Turbo-charged twins

Built with NVIDIA Omniverse, our digital twins boast high-fidelity photorealistic rendering. We capture every aspect of a product, including geometry, scale, materials, texture, behavior, lighting, and label variations. Moreover, Omniverse allows for integrating advanced AI models and enables real-time collaboration and seamless workflows.
In partnership with
Nvidia Omniverse

Details that make beauty scalable

We capture all of the details of your physical product—materials, artwork, lighting, reflections, transparencies—so everything looks as realistic as it should, no matter the context. Whether it’s lifestyle shots, immersive videos, or product configurators, our digital twins look and act just like the real thing in any setting.
Artwork
integration
Transparencıes
refractıons &
shadows
reflections
Biotherm Homme
camera angles,
fov & lighting
Transparent materials
Trusted by the Best in the Biz

Producing digital twins for the world’s leading automotive brands

Including Yamaha, Acura, Honda, and more

Producing digital twins for the world’s leading  beauty & luxury brands

Including L'Oréal, LVMH, Shiseido, and more

Producing digital twins for the world’s leading  beverage brands

Including Moet Hennessy, Diageo, Pernod Ricard, and more

Producing digital twins for the world’s leading  fashion brands

Including Puma, Hugo Boss, Crocs, and more

Producing digital twins for the world’s leading  appliance & consumer electronics brands

Including Philips, Electrolux, Bang & Olufsen, and more

Producing digital twins for the world’s leading healthcare brands

Including Philips, Baxter, Getinge, and more
Our Digital Twin Specifications

Take a look at what’s inside

One look at what goes into making our digital twins, and it all makes sense—they’re built to play nice with whatever you’ve got. Tools, platforms, agencies... it doesn’t matter. We use the universally-compatible OpenUSD format with enhanced geometry, materials, and decoration, so they’re ready for any use case.
Nvidia Omniverse
Open USD
Metaverse standards forum

Geometry

  • Universal OpenUSD format
  • High-polygon counts for exceptional detail
  • True-to-life scale
  • Variations for product configurations

Materials

  • Realistic material rendering using the Omniverse Surface Shader & OpenPBR
  • Enhanced material fidelity using BSDF (based on Disney, Unreal, & AMF)

Decoration

  • EXR file format for high-dynamic-range
  • Precision texture mapping using BSDF
  • Color-managed PDF to texture conversion
Inside the factory

How does the magic happen?

At Grip, we crank out tens of thousands of digital twins a year with precision and speed. Thanks to our Six Sigma factory process, onboarding is quick, and we achieve a 96% first-time-right rate within 12 months. Can you say, “Abracadabra?”

scale with confidence

Automate content production

With digital twins of your entire product portfolio, you can effortlessly generate endless content while maintaining brand-alignment across all platforms.

The largest provider of digital twins

Producing over 20,000 digital twins annually across multiple industries, we support any scale your business requires with nearly unlimited capacity.

Curious to see how Grip digital twins can power your content production?

Join us for a 30-minute chat to see how Grip can redefine your brand’s content game. Our experts will show you how our digital twins can elevate your efficiency, speed, and quality.

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