Grip x The Coca-Cola Company at NVIDIA GTC 2025

Scaling Coca-Cola's Content Creation with OpenUSD and NVIDIA Omniverse

Don't miss Grip's talk at NVIDIA GTC on the 17th of March. Read more on the session below?

Speakers: Daniel Haveman, CTO, Grip/INDG and Rudy Martinez, Global Director, Packaging Graphics and Product Visualization, The Coca-Cola Company.

In this exciting session, Grip, a leader in content generation at scale, showcases their innovative approach and integration of the latest technologies to provide a controlled content creation environment for clients such as Coca-Cola. They built on OpenUSD and NVIDIA Omniverse to deliver a solution for the creation of digital twins and content that can be used in across a large variety of use-cases (digital shelf, campaigns, inventory, AI and more) and across multiple workflows, including traditional DCCs. We'll show how Grip combines digital twins with traditional production techniques as well as cutting edge generative AI, to streamline content production, significantly reducing time-to-market and expanding creative options for marketers. Learn how major customers, such as Coca-Cola, have used digital twins to automate production throughout their business, enabling faster iterations, richer storytelling, and more engaging marketing assets.

Key Takeaways:

• How digital twins, traditional content creation, and AI come together
• Leveraging OpenUSD to support different use cases and digital content creations
• How Coca-Cola scales their content production using digital twins
• Using PBR and RTX to integrate digital twins in any content

When: Monday, Mar 174:00 PM - 4:40 PM PDT

Read more on the session or purchase your tickets via the NVIDIA GTC website here.

Are you already a Grip customer? Reach out to your account manager for a unique discount for your tickets. And if you're already going, our team would love to meet you there. Reach out and let's get some time booked in!