Grip introduces Precision-AI, delivering enterprise-level control for generative visual content at scale

Grip’s newest feature fixes generative AI’s quality and brand-consistency gaps, making automated visual content production possible at enterprise scale.

Vancouver, 13 August 2025 — Grip, the enterprise visual content production platform, today announced the launch of Precision-AI, a breakthrough capability that moves beyond generative AI’s creative chaos to deliver brand-safe, production-ready imagery at scale.

Debuting this week at SIGGRAPH, Precision-AI is built for global brands that want AI’s speed without sacrificing control, accuracy, or creative consistency.

Built in close collaboration with NVIDIA and powered by NVIDIA Omniverse and AI Enterprise, Precision-AI combines Grip’s rule-based content automation with NVIDIA’s advanced compute infrastructure, enabling global brands to automate the creation and adaptation of high-quality, on-brand imagery at scale.

The platform integrates seamlessly into existing workflows, empowering teams to deliver localized and personalized content faster, without compromising visual identity or production standards.

The problem: generative AI isn’t enterprise-ready

Generative AI has made it possible to create visuals in minutes that once took weeks, but at the enterprise level, speed alone isn’t enough. Without brand-specific rules or guardrails, outputs can distort products, thwart art direction, and break composition. The result is often generic, homogeneous imagery that erodes brand equity.

For companies producing millions of asset variations across SKUs, markets, and channels, these issues aren’t just aesthetic. They require costly manual checks and fixes, making truly hands-off automated scaling impossible.

The solution: Precision-AI

Grip’s newest feature, Precision-AI, acts as a control layer over any chosen AI model, enforcing brand guidelines and maintaining visual DNA. Every change, from swapping regional food items to adapting household décor for a local market, happens within pre-defined boundaries, ensuring every output is accurate, compliant, and ready for use.

And because Grip isn’t dependent on a single AI model, brands can instantly take advantage of new models or capabilities as they’re released without reengineering workflows, ensuring they always benefit from the latest advances.

The four pillars of Precision-AI

1. Surgical Precision: Isolate and edit specific image elements without disturbing the overall scene.

2. Rule-Based Intelligence: Automatically apply brand, compositional, and technical rules to every output, adapting them intelligently across asset types and formats.

3. Consumer-Facing Quality: Automated compositing ensures realistic lighting, shadows, and reflections for fully integrated, campaign-ready visuals.

4. Minimal Disruption: Integrates into existing enterprise workflows, from DAM systems to OpenUSD pipelines, and is powered by NVIDIA AI Enterprise for optimized, secure performance.

Built for accuracy at scale

While generic AI tools “hallucinate” product details, Gripuses digital twins, 3D models of every SKU and variant, to guarantee a photorealistic representation. These are blended with AI-generated elements through automated visual integration that matches lighting, shadows, and materials, producing millions of market-specific variations with no manual intervention.

Why it matters now

Generative AI has reached mass adoption, but its enterprise use has been limited by inconsistent quality, lack of control, and heavy human oversight. Precision-AI removes these barriers, making automated, high-volume,brand-compliant content creation a reality. It also streamlines cross-team adoption, helping marketing, creative, product, and leadership align on workflows without the “just this once” exceptions that break scalability.

“People say you shouldn’t count on miracles. But for our vision to become real, we needed a whole string of them. First, Disney’s original material approach became the standard in CGI. Then, NVIDIA backed OpenUSD, making 3D files interoperable, and suddenly, AI took off. And all of this happened just as we were building a control layer that would bring it together. It was amazing. All we had to do was not miss the moment.”

— FransVriesendorp, CEO of Grip.

Availability

Precision-AI is available immediately and is being showcased at SIGGRAPH, the premier conference for computer graphics and interactive techniques.