What to Expect at NVIDIA GTC 2025

NVIDIA GTC. The most renowned AI conference of the year, bringing together industry leaders to discuss how AI is shaping everything from marketing to manufacturing.

This year, Grip won’t just be attending; we’ll be speaking alongside The Coca-Cola Company and enjoying other sessions from Mars, Unilever, and Walmart, whose sessions will explore how AI and virtual environments are enabling scalable, high-quality content production, amongst many other topics.

Whether you're attending in person, tuning in online, or just keeping an eye on the latest developments, we sat down with the team to talk about what we’re most looking forward to at the event. Here’s what’s on our radar.

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1. What are you most excited about at NVIDIA GTC 2025?

This year, we’re eager to connect with industry leaders to continue the conversation on the advancements in OpenUSD and how it’s being integrated into digital twin technology across multiple industries. OpenUSD, with NVIDIA’s support, is becoming the standard for creating, managing, and deploying 3D assets, providing interoperability across every platform and use case.

At Grip, we’ve already seen its potential in enabling scalable content automation, where every product element can be swapped with pinpoint accuracy. We’re really looking forward to exchanging insights and learning how other brands are using OpenUSD in their workflows.

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2. Grip is hosting a session with The Coca-Cola Company at GTC. What can attendees expect from this talk?

Our session, Scaling Coca-Cola’s Content Creation with OpenUSD and NVIDIA Omniverse, dives into how we’ve helped Coca-Cola redefine content production using digital twins.

The Coca-Cola Company, as one of the world's most recognizable brands, faces the challenge of producing high-quality content at scale across different markets, languages, products, and formats while ensuring brand consistency. We’ll be showcasing how Grip’s platform, integrates digital twins with our content configuration engine to streamline everything from packaging graphics to campaign visuals.

Some of the key takeaways include:

• How digital twins and traditional content production work together

• The role of OpenUSD in making content production more flexible

• How The Coca-Cola Company scales its content production using digital twins

• How physically based rendering (PBR) and RTX allow seamless digital twin integration

If you’re attending GTC, make sure to earmark this session on your schedule here.

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3. If you could spend 10 minutes with any speaker at GTC, who would it be?

At Grip, we’ve got some inspiring female leads, and we’re hyper-aware that tech can be somewhat of an overwhelmingly male-dominated area.

For this GTC, we’d love to sit down with Accenture’s Chief AI Officer, Lan Guan. She’s speaking on a “Women in AI panel” where they’ll discuss how diversity in AI development is shaping the future of responsible AI.

Accenture has done extensive work in trustworthy AI, governance, and ethical AI deployment, which aligns with our commitment to controllable AI, especially when it comes to ensuring AI-generated content aligns with our ethos of responsible sourcing.

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4. Are there any other speakers or companies you're particularly excited to hear from?

There are so many appealing sessions taking place over the week, so it’s difficult to narrow the list down. But here are the few we won’t be missing:

Jensen Huang’s keynote – He always brings the latest insights into where NVIDIA is headed, particularly in AI, Omniverse, and accelerated computing. We’re looking forward to hearing this year’s big drop.

Mars’ session on Generative AI & Mass Personalization – They’re applying AI to personalized brand storytelling. Their Euro 2024 Snickers campaign is a great example of how AI can drive engagement on a massive scale.

Unilever’s session on Digital Twins & AI-Powered Product Imagery – Unilever uses NVIDIA Omniverse for ultra-high-quality product images at scale.

Walmart’s session on RAPIDS for AI-driven efficiency – This is a great example of AI at scale, improving supply chains and operations in ways that marketing and content production teams can learn from.

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5. What’s the biggest AI challenge right now that you hope gets answered at GTC this year?

One of the biggest challenges in AI content production is ensuring quality, control, and brand alignment at scale. We’ve all seen AI-generated content go wrong, whether distorted logos, inaccurate product renders, or off-brand messaging.

Grip solves this with our approach. Modular, swappable content combined with AI governance. Our platform places a layer of control over AI-generated content, allowing brands to define strict creative parameters while still utilizing AI for efficiency, ensuring every generated asset is on-brand and commercially viable.

But we’re eager to see what other innovations emerge at GTC that push AI-generated content closer to authentic brand storytelling.

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6. Finally, what are your strategies for navigating such a massive conference? Any survival tips?

For many of us, it’s our first time at GTC, but we’re no strangers to industry events.

Our biggest tip would be to prioritize learning. The best way you can communicate with your audience and provide concrete insights is by learning from the brightest minds in the industry, and we’re lucky enough to have a lot of them in one room for the week.

Other than that, we’d say some key things to think about are:

1. Plan ahead – Mark your must-attend sessions, especially keynotes and major industry panels. You can create your agenda on the NVIDIA GTC session catalog here.

2. Schedule meetings – If there’s someone you want to connect with, book a 1:1 before the event.

3. Make dinner reservations – Trust us, after a long day of sessions, you’ll want a proper meal! We researched the Michelin guide for great places to eat in San Jose.

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See you there?

GTC is an incredible opportunity to learn, exchange ideas, and collaborate with some of the best minds in AI. At Grip, we’re always looking to improve, and we know that the best way to do that is by listening to and learning from others in the industry. If you’ll be at GTC and would like to meet up, we’d love to hear from you. Let us know!

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