The benefits of rule-based AI in content production automation
Did you miss our latest webinar with AudioStack on the benefits of rule-based AI in content production? You can watch it back by filling in the form below.
What did we cover in the session?
- How controlled AI supports content production workflows.
- How AI is changing visual and audio production and the benefits for brands.
- Practical examples of AI simplifying complex content production tasks.
- How AI assists in localizing content for global campaigns.
What did we learn?
In our recent webinar, we examined how brands can use AI to create scalable content while staying true to their identity. The discussion centered on control nets—a method for ensuring that AI-generated visuals and audio align with brand guidelines. These mechanisms allow marketers to maintain consistency across campaigns, even when tailoring content to different audiences. By reducing manual, repetitive tasks, AI frees up creative resource, but always within the boundaries of brand fidelity.
Another key point was the importance of testing and learning to refine AI outputs. The speakers emphasized the need for cultural awareness and ethical considerations when deploying AI, as these ensure relevance and trustworthiness. Combining AI with established practices, such as using digital twins for product visuals, adds precision to automated efforts. Rather than replacing human creativity, AI serves as a tool to support it, enabling brands to build authentic connections with their audiences through thoughtful and well-executed content.
Here, take a sneaky peek:
About Grip
As INDG’s software branch, Grip is a visual content configuration engine powered by NVIDIA Omniverse that makes it possible for large enterprises to use AI at scale. It breaks existing content down into configurable modules, allowing brands to swap out any element—including products, talent, accessories and branding assets—with complete control and accuracy. Grip integrates with existing workflows to automate product swaps and generate endless, hero-quality content variations—without disrupting established content production processes.